Yankees adjust pricing for Legends Suites

The following statement is from Yankees managing general partner Hal Steinbrenner:

“A few weeks ago I indicated that in light of the economy we would review the pricing of a small number of our premium locations at Yankee Stadium; specifically, our Suite Seats. I mentioned a small number of locations because in excess of 3.4 million seats, including 37,000 full season equivalents as well as approximately 85% of all our premium locations have already been sold. Yet, there are a few hundred Suite Seats in our premium locations that have not been sold on a full season basis.

As a result, and for many of our fans who have already purchased full season Suite Seats in such premium locations, the Yankees are announcing today a program that adjusts certain prices and benefits affecting such Suite Seats.”

For the 2009 regular season only, the following price adjustments and benefits are being adopted effective immediately for a few hundred Legends Suite and Delta Sky 360 Suite Licensees.

A. The full season Legends Suite and Ticket Licenses in the first row in Sections 15A, 15B, 24B and 25 will be reduced from $2,500 to $1,250 per regular season game. All fans who have purchased such full season Suite and Ticket Licenses will receive, at their choice, a refund or a credit.

B. The full season Legends Suite and Ticket Licenses in the first row in Sections 11, 12, 13, 27B, 28 and 29 will be reduced from $1,000 to $650 per regular season game. All fans who have purchased such full season Suite and Ticket Licenses will receive, at their choice, a refund or a credit.

C. All fans who purchased full season $2,500 Legends Suite and Ticket Licenses in the first row, in Sections 16 – 24A, will receive an equal number of complimentary Legends Suite Seats in the first row in Sections 16 – 24A for each of the remaining regular season games during the 2009 regular season.

D. All fans who purchased full season $1,250 Legends Suite and Ticket Licenses will receive an equal number of complimentary Legends Suite Seats in the $1,250 Legends Suite price category for 24 games during the 2009 regular season, as selected by the Yankees.

E. All fans who purchased full season $850 Legends Suite and Ticket Licenses will receive an equal number of complimentary Legends Suite Seats in the $850 Legends Suite price category for 8 games and in the $500 Legends Suite price category for 4 games during the 2009 regular season, as selected by the Yankees.

F. All fans who purchased full season $600 Legends Suite and Ticket Licenses will receive an equal number of complimentary Legends Suite Seats in the $500 Legends Suite price category for 10 games during the 2009 regular season, as selected by the Yankees.

G. All fans who purchased full season $500 Legends Suite and Ticket Licenses will receive an equal number of complimentary Legends Suite Seats in the $500 Legends Suite price category for 8 games during the 2009 regular season, as selected by the Yankees.

H. Future 2009 regular season sales of full season $1,250, $850, $600 and $500 Legends Suite and Ticket Licenses, will receive comparable (dependent upon the price of the Legends Suite and Ticket License) benefits during the 2009 regular season, subject to availability.

I. The Delta SKY 360 Suite and Ticket Licenses in the first row in Sections 218A – 222 will be reduced from $750 to $550 for each regular season game. All fans who have purchased such full season Suite and Ticket Licenses will receive, at their choice, a refund or a credit.

In addition, for 2009, so as to encourage fans to purchase full season ticket plans in the Field Level Sections 115 – 125, the Yankees are also adopting a program affecting a few hundred seats. And, for our fans who have already purchased, on a full season basis such Field Level seating priced at $325 Sections 115 – 125, the following program is being adopted effective immediately:

A. Going forward all fans when purchasing, on a full season basis, three (3) full regular season ticket plans priced at $325 per regular season game in Sections 115 – 125 will receive a fourth full regular season ticket at no additional cost.
                                                           
B. All fans who have purchased full season plans priced at $325 per regular season game will receive complimentary regular season tickets within Sections 115 – 125 for remaining regular season games during the 2009 regular season as follows:

1. If you purchased two (2) or three (3) full season tickets you will receive two (2) tickets for every other regular season game, commencing with either the Thursday evening game on April 30, 2009 or the Friday evening game on May 1, 2009 and alternating for the remainder of the season.

2. If you purchased four (4) or five (5) full season tickets you will receive two (2) tickets for every regular season game during the balance of the 2009 regular season, commencing with the Thursday evening game on April 30, 2009.

3. If you purchased six (6) or seven (7) full season tickets you will receive three (3) tickets for every regular season game during the balance of the 2009 regular season, commencing with the Thursday evening game on April 30, 2009.

4. If you purchased eight (8) full season tickets you will receive four (4) tickets for every regular season game during the balance of the 2009 regular season, commencing with the Thursday evening game on April 30, 2009.

4 Comments

To Yankee Management,
I have been a die hard Yankee fan since 1951 when I saw my hero Mantle take over from Dimaggio in center field. My two boys are die hard Yankee fans and we live and die on the Yanks outcomes. I use to take my boys to 10 to 15 games every year and that definetly has become a thing of the past. I started working for Harry Stevens selling peanuts and that’s how it all began. To take my two sons to their first game, go thru the tunnels and see the field was fantastic. Now fathers can’t afford to take their boys to baseball games because of your greed. Bond issues and the NYC citizens payed for the stadium and with all your money, your making us pay for your high prices seats and ball players. You should be ashamed of yourselves and twenty years from now there won’t be any fans!
Frank Hughes
Disgusted but still a Yankee fan
PS: Reduce the time of a game by getting rid of the batters gloves!

To All Who Care Upstairs:
I am the great niece of Joe McCarthy, NY Yankees manager in the 1930′s and 1940′s. Looking at these prices makes me mad, because of the current economic situation. You people think way to much of yourselfs and your team. By the way, how’s CC doing? Nice to know you got him for a long time and his contract is a lot. I agree with Frank Hughes. You wont have any fans in the near future coming to see a ball game if you keep this up.
Sincerely, Holly McCarthy
http://irishsoxkid19.mlblogs.com

The whole pricing structure is a joke! If you’ve attended any of the first home games, the upper level cheap seats are packed, and anything costing more than $75.00 per seat is no where near full. For me, spending $200 on tickets to bring my kids to a game is my upper limit. And, I can only afford to do that a couple of times a year (otherwice remains tv or listening to what I get by mp3 search ) . And, you know between parking, food, beverages and souvernirs etc. your going to spend another $100-$200 each time you go. Actually seeing the game was apparently not a priority in the planning of the team….at least where I was. If the average family can’t afford to go to a baseball game, it won’t be the National Passtime for long, if it still is.

I do not understand. After all, no one asked them to increase the quality of the seats. From what I have heard, the seats were actually nice and there weren?t any need to replace them with high priced seats. Now that they have increased the fees for entry, I am not sure whether they are going to gather much business continuity as they got before. These people are not looking for sports or passion, but just money! The fans of Yankees better protest!

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